December 5, 2006
Icareus together with its partners piloted local mobile TV at the opening of the Ideapark shopping center in Lempäälä, Finland 29.11 - 1.12.2006. During the event, mobile TV and other mobile services were offered to the DVB-H receivers in the area.
The purpose of the pilot was to develop, implement and test different kinds of services targeted to the visitors of shopping centers, including both entertainment and promotional services. The visitors of Ideapark were offered seven local mobile TV channels showing versatile, both informative and entertaining content linked to the event and the shopping center. In addition, several other mobile services were available, including information about Ideapark, maps, coupons and games. All the services were available through OSSG™, application that enables all TV and mobile services, regardless of the network used, to be offered seamlessly through one user interface. In the pilot the user interface was customised to match the look and feel of Ideapark.
The Ideapark pilot was a part of the Icareus' DVB-H Event 2006 project which includes testing mobile TV and filecasting platforms and relating service concepts in various kinds of public events.
